Campaign Platform Development & Execution
7E helped Andscape & ESPN, in partnership with the NBA, transform a moment-driven marketing initiative into an award-winning, scalable platform that connects brand, community, and corporate partners while creating measurable growth for Black-owned businesses.
ESPN
With 7E’s strategic support and program execution, Andscape and ESPN built Champion Black Businesses into an award-winning small business accelerator that reached its sixth season in 2025. Our work spanned program design and governance, participant selection and relationship management, local NBA team engagement, financial award facilitation, the development of an academic resource program with three HBCUs and Georgetown University, broadcast-grade content and video production, and ongoing program operations. The result was a repeatable model that could deliver value on multiple levels: elevating participating businesses, creating compelling stories and experiences for audiences, activating ESPN’s broader partner ecosystem, and giving the organization a platform it could sustain and grow year after year.
To date, the platform has supported 19 businesses across more than 13 NBA cities, helping participating founders expand visibility, opportunity, and sales while delivering sustained value for ESPN and its partners. The program has generated 36+ million television impressions, 10+ million social impressions, and recognition from eight major marketing industry awards—demonstrating how a strategically designed platform can drive cultural relevance, measurable business impact, and long-term enterprise value.
Platform Strategy
Designed the program architecture, governance model, and commercial framework to support multi-season growth.
Consumer & Market Insights
Applied cultural and consumer insights to inform business selection, storytelling, and audience engagement strategies.
Program Design & Operations
Led business selection methodology, due diligence, onboarding, and ongoing relationship management for participating founders.
Strategic Partnerships
Built and managed cross-enterprise partnerships across Andscape, multiple ESPN departments, The Walt Disney Company, local NBA teams, corporate sponsors, and academic institutions including 3 HBCUs and Georgetown University.
Brand Storytelling & Video Production
Developed broadcast-grade storytelling and video production across linear, digital, and experiential environments.
Measurement & Performance Frameworks
Established KPIs linking audience reach, partner equity, business acceleration, and enterprise value.