Messaging Framework & Campaign Execution
7E helped Kinexx Modular Construction turn a proven modular building model into a compelling growth story—positioning urban infill as an overlooked housing opportunity and orchestrating the integrated marketing, PR, and crowdfunding effort behind its next stage of growth.
Kinexx
Kinexx Modular Construction had proven its proprietary modular building system across 100+ homes in Chicago, delivering homes 50% faster and 30% more cost-effectively than traditional construction. 7E developed the strategic narrative and “In Plain Sight” campaign to reframe vacant urban lots not as a constraint, but as a scalable opportunity to expand attainable homeownership through Kinexx technology.
As strategic lead, 7E managed the integrated partner team—including crowdfunding platform DealMaker and PR firm Actum—aligning brand strategy, campaign development, investor communications, earned media, digital content, and the Reg CF raise around a unified market position. The effort helped support $11M+ in 2026 booked revenue, a $100M+ multi-year pipeline, and a public investment campaign that opened participation in urban homebuilding to investors starting at $500. PR generated 23 media placements, 39.9M in reach, and $922K in earned media value, while participation from NFL and MLB athlete investors further amplified the company’s growth story.
Campaign Narrative & Platform Strategy
Developed the “In Plain Sight” campaign architecture and messaging framework, translating Kinexx’s proven construction model into a compelling growth narrative for investors, media, and the public.
Interagency Team Leadership
Led a multi-partner team including DealMaker and Actum, aligning strategy, messaging, and execution from pre-launch through launch.
Brand Storytelling &
Video Production
Led creative and video development, including production of the campaign’s primary video, turning complex technical proof points into accessible, emotionally resonant stories.
Social Media Strategy
Designed the social launch strategy and editorial calendar across owned channels to build momentum and engage priority audiences.
Website Development
Overhauled the Kinexx corporate website, translating complex technology, proof points, and market opportunity into a clearer, more compelling digital experience.
Investor Engagement
Engaged with NFL and MLB athlete investors as third-party validators, to amplify campaign reach, visibility, and momentum.