Destination Website Strategy & Digital Experience
7E transformed the vision for Germantown Town Center into a robust digital destination—creating the content, user experience, and technical infrastructure to connect residents, visitors, and businesses while supporting the district’s long-term growth.
Germantown Town Center
The Gaithersburg-Germantown Chamber of Commerce engaged 7E to develop a community-centered digital experience for Germantown Town Center—one designed to reflect the area’s diversity, entrepreneurial energy, and ambition to become a more vibrant destination for shopping, dining, arts, and entertainment.
7E led web design and development from discovery through launch— supporting facilitator stakeholder input, defining requirements, developing the information architecture and content, designing and building the digital experience, coordinating technical deployment, and equipping the Chamber team to manage the platform long term. We also created interactive features and a custom content-ingestion process to efficiently build and manage a robust business directory, turning fragmented business information into a structured, scalable digital asset.
The result is a dynamic 20+ page destination platform that strengthens Germantown Town Center’s identity, improves discovery of local businesses and experiences, and creates an adaptable communications foundation that can grow alongside the district.
Discovery, Research & Stakeholder Engagement
Led discovery and feedback sessions with the advisory group, Chamber leadership, and community stakeholders to translate priorities, user needs, and community input into clear digital requirements.
The Work
Digital Strategy & Experience Architecture
Developed the site strategy, information architecture, and user experience around the needs of residents, visitors, businesses, and community partners.
The Work
Website Design, Development & Technical Integration
Designed and built a responsive, accessible 20+ page destination platform while coordinating technical requirements and deployment with the client’s hosting provider.
The Work
Content Strategy & Copy Development
Led copy development, editing, and content structuring across the site, transforming research and source materials into clear, engaging, audience-focused content.
The Work
Interactive Experiences & Business Directory Infrastructure
Developed interactive functionality and a custom content-ingestion process to organize, populate, and maintain a scalable directory of Germantown businesses and community resources.
The Work
Training, Documentation & Client Enablement
Created training videos and hands-on guidance to equip the Chamber team to confidently manage content, update the site, and sustain the platform after launch.