Cultural Strategy, Enterprise Enablement & Storytelling
7E partners with Macy’s to strengthen cultural fluency across the enterprise—shaping how the brand communicates, engages colleagues, connects with customers and consumers, and activates partnerships with greater relevance, consistency, and impact.
Macy's
As one of the nation’s largest retailers, Macy’s operates at the intersection of brand, culture, commerce, and community at extraordinary scale. 7E has served as a strategic partner across Brand Marketing, internal communications, social impact, and other cross-functional teams—helping translate cultural insight into stronger narratives, more relevant engagement, and practical tools for teams across the organization.
Our work has spanned strategic advisory, campaign and message development, capability building, internal communications, customer and consumer engagement, and enterprise storytelling. We have designed and facilitated Culture Conversations and cross-functional learning experiences, developed internal training video content for Macy’s colleagues, and provided storytelling and content production supporting Macy’s strategic and vendor partnerships.
Across the engagement, 7E has helped Macy’s build shared language, confidence, and capability around how the brand shows up—internally and externally—while translating cultural intelligence into communications, content, and experiences that resonate with colleagues, customers, consumers, partners, and communities.
Cultural Intelligence & Strategic Advisory
Provided ongoing strategic counsel to strengthen cultural fluency across brand, internal communications, customer engagement, social impact, and enterprise initiatives.
Strategic Communications & Narrative Development
Helped shape campaign narratives, executive messaging, internal content, and brand expressions to reflect audience diversity with clarity, nuance, and rigor.
Capability Building & Training
Designed Culture Conversations, workshops, and internal learning experiences—including video-based training for Macy’s colleagues—to build shared language and practical cultural competency.
Enterprise Storytelling & Video Production
Developed and produced story-led video content for internal and external audiences, translating complex cultural and organizational themes into compelling narratives.
Partnership & Community Storytelling
Supported storytelling and content development around Macy’s partnerships with Divine 9 organizations, helping bring partner relationships and community impact to life authentically.
Cross-Functional Enterprise Enablement
Worked across marketing, merchandising, internal communications, social impact, and leadership teams to embed cultural intelligence into planning, communications, and execution.