Research-Led Enterprise Growth Strategy
7E partnered with Prudential to uncover and operationalize a significant consumer growth opportunity—translating deep market insight into a scalable strategy designed to strengthen trust, engagement, and financial outcomes.
Prudential Financial
Prudential identified an opportunity to accelerate growth within historically underserved consumer markets by developing a deeper understanding of the financial behaviors, confidence drivers, and barriers shaping the consumer journey.
7E supported Prudential in designing, building, and naming Blueprints to Black Wealth, a research-led enterprise growth strategy that translated consumer insight into an actionable business model. Through qualitative and quantitative research, segmentation, journey mapping, and market analysis, we identified priority opportunities and developed the business case, go-to-market strategy, operating model, partnership approach, and measurement framework required to move from insight to execution.
The result was an integrated growth model aligning brand, distribution, partnerships, customer engagement, and internal enablement around a shared strategy—creating a scalable foundation for Prudential to deepen relevance, improve the consumer experience, and drive sustained business growth.
Consumer & Market Research
Designed and conducted qualitative and quantitative research to size the opportunity and uncover the financial journeys, behaviors, needs, and confidence drivers shaping Black consumers.
Segmentation & Growth Strategy
Translated research into actionable consumer segments, opportunity areas, and a strategic business case to guide enterprise investment and growth.
Go-to-Market & Operating Model Design
Developed the integrated go-to-market strategy and operating model required to move from concept through pilot execution, internal enablement, and scale.
Consumer Journey Mapping & Operational Assessment
Mapped the end-to-end consumer journey and assessed existing processes to identify friction points, experience gaps, and opportunities for stronger integration.
Community Partnership & Ecosystem Strategy
Developed the partnership framework needed to extend reach, build credibility, and connect consumers with relevant resources and experiences across the financial ecosystem.
Measurement & Performance Frameworks
Established KPIs, OKRs, and measurement mechanisms to track adoption, engagement, operational performance, and business impact over time.