Destination Marketing & Event Activation
7E helped Wheaton Urban District bring one of its signature community events to life through an integrated bilingual campaign—combining brand, digital, community engagement, and on-the-ground activation to celebrate Wheaton’s culture, businesses, and people.
Wheaton Urban District
Taste of Wheaton, in Montgomery County Maryland, is more than a community event; it is an opportunity to showcase one of Montgomery County’s most culturally and linguistically diverse communities while driving visibility and engagement for the businesses that make the district distinctive. 7E partnered with Wheaton Urban District to develop an integrated marketing and event experience designed to reach residents and visitors across languages, channels, and community touchpoints.
7E developed the event’s creative platform and bilingual campaign, producing a cohesive suite of print and digital assets, building a dedicated event microsite, and developing the social media editorial calendar and content leading up to the event. On event day, our team managed live social coverage while also supporting vendor coordination and on-site execution—creating a consistent experience from first impression through attendance.
The result was a culturally responsive campaign and digital destination that strengthened the event’s visibility, made information more accessible to Wheaton’s diverse audiences, and reinforced Taste of Wheaton as a signature expression of the district’s identity and vibrancy.
Event Brand & Creative Direction
Developed the event’s key visual and creative system, establishing a cohesive identity across digital, print, and on-site touchpoints.
Bilingual Marketing & Localization
Created English- and Spanish-language campaign materials to ensure consistent, high-quality communication across Wheaton’s multilingual community.
Digital Experience & Microsite Development
Designed and built a dedicated event microsite providing a central, easy-to-navigate destination for event information, vendors, and programming.
Social Media Strategy & Live Content
Developed the event editorial calendar and social content strategy, created campaign content across the promotional window, and managed live social coverage on event day.
On-Site Event Activation
Provided event-day staffing and communications support to help deliver a seamless experience for attendees and vendors.
Vendor & Stakeholder Coordination
Supported coordination with participating vendors and the Wheaton Urban District team to align communications, logistics, and event readiness.