Cultural Advisory &
Enterprise Marketing Enablement
Macy's
As one of the largest national retailers in the U.S., Macy’s operates at the intersection of brand, culture, and commerce at extraordinary scale. The organization sought a strategic partner to strengthen cultural fluency across its Brand Marketing and DE&I teams—ensuring that campaigns, content, and internal communications reflected the diversity of its customers, colleagues, and communities with authenticity and rigor.
In a seamless partnership, we helped build shared language, confidence, and capability across teams shaping how the brand shows up—internally and externally—across channels, moments, and markets.
This work reflects our ability to translate insight into shared language, confidence, and capability—at enterprise scale.
CAPABILITIES APPLIED
CULTURAL INTELLIGENCE & STRATEGIC ADVISORY
Provided ongoing advisory support to strengthen cultural fluency across Brand Marketing and internal communications teams operating at national scale.
STRATEGIC COMMUNICATIONS
& MESSAGE DEVELOPMENT
Helped shape campaign narratives, internal content, and brand expressions to reflect customer diversity with clarity, nuance, and rigor.
CAPABILITY BUILDING & TRAINING
Designed and facilitated thought leadership sessions, Culture Conversations, and cross-functional workshops to build shared language and confidence across teams.
CROSS-FUNCTIONAL COLLABORATION
Supported alignment across marketing, merchandising, social impact, and leadership teams to embed cultural rigor into planning and execution.
ENTERPRISE CONSULTATION
Served as a trusted strategic partner on high-visibility, multi-channel campaigns and publications