Cultural Advisory,
Marcom Strategy & Execution
Maryland Office of Social Equity
The Maryland Office of Social Equity was established to ensure that the state’s cannabis legalization framework translated into real, measurable economic opportunity for communities historically excluded from ownership and participation. Operating at the intersection of policy, regulation, public trust, and entrepreneurship, OSE faced a complex challenge: how to communicate a new, equity-centered regulatory model clearly, credibly, and at scale—while supporting licensees navigating a highly regulated, high-stakes environment.
Partnering with Seven Elements Group, OSE built a clear, human-centered communications and engagement strategy that transformed policy intent into practical guidance, public understanding, and program participation. Through strategic storytelling, ecosystem education, and multi-channel communications, OSE established itself as a trusted authority and connector—strengthening transparency, supporting licensee readiness, and reinforcing Maryland’s position as a national model for equity-centered cannabis reform.
CAPABILITIES APPLIED
POLICY-TO-CONSUMER STRATEGY & MESSAGING
Translated complex regulatory and equity frameworks into clear, accessible narratives for licensees, policymakers, community stakeholders, and the general public.
PUBLIC-SECTOR BRAND
& NARRATIVE ARCHITECTURE
Defined OSE’s role, voice, and value within Maryland’s cannabis ecosystem—positioning the office as both a regulatory authority and an equity enablement partner.
STAKEHOLDER & ECOSYSTEM ENGAGEMENT
Designed communications and engagement strategies across government agencies, prospective licensees, community organizations, and advocacy partners.
CAMPAIGN & CONTENT DEVELOPMENT
Developed education-forward campaigns, toolkits, and public-facing materials to support awareness, compliance, and participation across program phases.
MEASUREMENT & ACCOUNTABILITY FRAMEWORKS
Established performance indicators aligned to transparency, participation, and readiness—reinforcing OSE’s commitment to equity outcomes, not just intent.