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POLICY & ECOSYSTEM STRATEGIC COMMUNICATIONS
Translated complex cannabis reform legislation, equity policy, and regulatory frameworks into a coherent strategic narrative and operating context for public, private, and community stakeholders.
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PUBLIC EDUCATION & AWARENESS
Designed and executed a multi-channel communications strategy to inform, educate, and build trust across applicants, licensees, community members, policymakers, and the general public.
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PROGRAM POSITIONING AND GO-TO-MARKET STRATEGY
Developed positioning frameworks and messaging architectures to clearly articulate OSE’s role within Maryland’s broader cannabis reform ecosystem and distinguish its programs, services, and mandate.
CAPABILITIES APPLIED
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CONTENT & CAMPAIGN DEVELOPMENT
Created accessible, audience-specific content across digital, video, and experiential platforms to support applicant readiness, licensee support, and statewide awareness.
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OPERATIONS & STAKEHOLDER ENABLEMENT
Supported internal alignment and external engagement by equipping teams with tools, narratives, and guidance to manage high volumes of inquiries, evolving regulations, and public accountability.
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MEASUREMENT & REPORTING FRAMEWORKS
Established reporting structures and performance indicators to track program participation, readiness outcomes, communications reach, and ecosystem impact over time.